“You provided great in-depth knowledge of the people in our community. It allowed us to really understand our customers and what they’re thinking - their thoughts on delivery, how they spend their days, weeks and weekends. A critical piece of social research that mapped all of our community’s needs.
Client, Precinct Developer
A social impact and place-making strategy for a local community precinct
This research and experience design project helped a precinct developer identify their social value proposition, along with a clear strategy for placemaking in the local community.
The problem
The high street is having a hard time with the rise of online, yet we need social and commercial spaces where we live to keep our communities vibrant. Considering the social and place impact that developments have is crucial at the planning stage.
My role
I led the project from A-Z, along with a junior colleague.
Project
A research and placemaking strategy project that identified the precincts core value proposition from a social and placemaking angle, through in-depth research, consultation and analysis.
Deliverables
Persona research
Competitor analysis
Social impact strategy
Placemaking strategy
Design recommendations